Logo design craft 6 MIN READ
How to balance a logo symbol and wordmark
Build a balanced symbol-and-wordmark lockup with controlled tests for visual weight, size, spacing, alignment and real-world viewing conditions.
Read the guide THE HANDOFF LIBRARY
Good work.
A better handoff.
Practical guides for the part after the logo is approved. Choose the right files, keep the pack organized, and make the handoff easier for your client.
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25 GUIDESChoose your next step
WORKFLOWS / FORMATS / TOOLSDesigner workflow
How to export a client logo package from Illustrator
Build a repeatable Illustrator logo export workflow: approved lockups, named artboards, batch exports, SVG checks and a client-ready delivery review.
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Brand handoff
How to specify logo clear space and minimum size
Define a measurable logo exclusion zone, test minimum sizes, and explain whether exported files include padding.
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File checks
Client says the logo PNG has a white background: what to check
A designer’s checklist for diagnosing white backgrounds, preview problems and edge halos in client logo deliverables.
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Export troubleshooting
Why is my SVG logo cropped? Check bounds before changing the artwork
Diagnose clipped SVG logos by separating artboard bounds, viewBox, clipping paths, filter regions and website layout. Fix the right boundary and test the delivery file.
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Designer workflow
Logo file naming and version control for client handoff
Name logo assets, separate working revisions from approved releases, and prevent old artwork returning through client folders.
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Designer workflow
Responsive logo systems: choose the right lockup for each placement
Build a placement-based logo selection system with approved horizontal, stacked and symbol variants rather than arbitrary screen-size rules.
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Designer workflow
Prepare one-color and reversed logos without blind recoloring
Review silhouette, negative space, background rules and production behavior before approving monochrome and reversed logo artwork.
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Designer workflow
How to reduce SVG logo file size without changing the artwork
A designer’s SVG optimization workflow: diagnose large files, protect geometry and IDs, compare candidates and test the actual website placement.
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Designer workflow
How to prepare editable Illustrator logo source files for handoff
Prepare an Illustrator source package another designer can actually edit: deliberate layers, checked links, dependency notes and a clean-folder reopening test.
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Designer workflow
Font handoff for brand identity clients: files, licenses and documentation
Create a practical font handoff register for brand clients: distinguish logo artwork, editable text and font software, with vendor-specific licensing checks.
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Production handoff
How to prepare logo artwork for an embroidery supplier
A designer’s embroidery handoff workflow: approved logo art, garment and placement brief, thread references, digitizing responsibilities and sew-out approval.
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Production handoff
How to prepare a spot-color logo for screen printing
Prepare a supplier-specific screen-printing handoff: ink mapping, spot swatches, separation checks, underbase questions and a proof approval checklist.
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File checks
How to check if a logo is really vector
Check an SVG, PDF or EPS logo for embedded images and mixed artwork. Learn what to inspect in Illustrator or Acrobat before a client handoff.
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Color and client handoff
RGB and CMYK logo files: a practical color handoff
Prepare RGB and CMYK logo files for clients: document approved colors, check profiles and proofs, and explain which assets to use for screen and print.
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Favicon handoff
How to make a favicon from your logo
Prepare a favicon from an approved logo: test small sizes, choose SVG, PNG and ICO files, and give your developer a clear handoff with Google Search checks.
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SVG troubleshooting
Why does my SVG logo change fonts?
Fix SVG logo font changes in Illustrator, Figma or a browser. Outline the correct text, keep an editable master and check the actual exported file.
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Client handoff
What logo files should you send to a client?
A practical logo handoff checklist: SVG, PNG, JPG, print files, approved variations, clear folders and a short usage guide.
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Figma workflow
How to export a logo from Figma for a client
Export a clean SVG from Figma, prepare the right screen and print files, and check the finished logo package before sending it to a client.
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File formats
SVG vs PNG vs EPS vs PDF for logos: choose by use case
Choose a logo format for websites, presentations, uploads and print. Compare SVG, PNG, EPS and PDF with practical checks for each destination.
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Handoff documentation
What to include in a logo usage guide PDF
Build a useful logo guide with approved versions, file instructions, colors, backgrounds, spacing and checks. Includes a practical handoff outline.
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Tools compared
Logo Package Express alternatives for logo handoff
Compare Logo Package Express, logopack.app, TinyImage, exportlogo.com and Logo Packer by workflow, pricing and client handoff needs.
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Raster exports
Logo PNG sizes for websites, email and client handoff
Calculate logo PNG dimensions from the actual placement. Includes website and email examples, 1x and 2x exports, padding checks and a client handoff plan.
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Export troubleshooting
Why is my logo PNG blurry and how do I fix it?
Diagnose a blurry logo PNG by checking the source artwork, displayed size, uploaded image, padding and export settings. Includes a worked 2x example.
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Affinity workflow
How to export a logo from Affinity for a client
Export a client-ready logo package from Affinity, with current Slice Studio and Designer 2 instructions, SVG checks, print settings and a handoff checklist.
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Make the last step
feel considered.
A useful delivery includes more than exported files. These guides focus on the decisions that help someone else use your logo with confidence: formats, color, organization and clear instructions.